Thursday, October 15, 2009

Cable News Thinking and Traditional Timeshare Thinking

I subscribe to Seth Godin's blog...and highly encourage you to. Today's blog concerned "The Problem With Cable News Thinking" and by way of illustrating, listed these 12 elements:

* Focus on the urgent instead of the important
* Vivid emotions and the visuals that go with them as a selector for what's important
* Emphasis on noise over thoughtful analysis
* Unwillingness to reverse course and change one's mind
* Xenophobic and jingoistic recations
* Defense of the status quo encouraged by an audience self-selected to be uniform
* Things become important merely because others have decided that they are important
* Top down messaging encourages and echo chamber (agree or change the channel)
* Ill-informed about history and a particular issue
* Confusing opinions with the truth
* Revising facts to fit a point
* Unwillingness to review past mistakes in light of history and use those to do better next time

Seth concludes by stating, "If I wanted to hobble an organization or even a country, I'd wish these twelve traits on them..."

"Hobble" is an interesting choice of words...for I believe that these 12 traits are evident in the way the traditional timeshare sales and marketing machine operates. Re-read the list with your mindset on a timeshare sales presentation, regardless if you are a consumer or a timeshare salesperson.

Scary, isn't it?

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