Having gotten my start in front-line timeshare sales some 12 years ago, I can say with some degree of certainty that many of the issues facing both timeshare owners and resorts today could have been avoided if one word “transparency”, was more universally implemented.I strongly believe that timeshare is a wonderful product and that more people should own it. It’s a terrific way to vacation. Having said that, there are some changes that need to be implemented in order to make it “better” for both consumers and resorts. Unlike some both in and on the fringes of the industry, I believe that it can and should be a win/win situation; consumers don’t have to lose if resorts win and vice versa.
It starts with transparency, fiscal responsibility and consumer education/awareness. Timeshare Insights was formed in 2006 because I believe strongly that “an educated and involved consumer is the timeshare industry’s best friend.” If a timeshare resort or organization does NOT want their owners and prospective owners to be more informed, then I think there’s something wrong. It sounds basic and a bit cliché, but organizations with nothing to hide don’t hide anything.This consumer awareness can and should in my opinion start at the resort level. Resorts should welcome questions, allow for sufficient time for a consumer to make a purchasing decision and by following up with that consumer whether or not they choose to purchase. Resorts should be happy to have their owners get involved with timeshare owner groups and read books and blogs about timeshare. Imagine how many problems that owners and resorts are facing in 2012 could have been avoided this more of this awareness and interaction had taken place in 2000!