Thursday, September 27, 2012

So, If We Know Who Is Likely To Buy A Timeshare...

I was honored to attend Interval International's Shared Ownership Investment Conference last week.  Even though I couldn't attend all three days due to an existing medical condition, it was good to both catch up with people and take the pulse of the industry.

I was not happy to again/still hear the terms "OPC", "tours", "mini-vacs", "call centers" and "gifts" used to illustrate marketing in the timeshare world.  Isn't it time that the industry take the leap from 1980 into 2012 and really understand marketing and the fact that people don't want to be sold, but they absolutely want to buy...5 million iPhone 5s in one weekend illustrates this better than anything I can say.

I was also struck by the fact that the industry knows full well who a "good" timeshare candidate is, but still spends millions of dollars "marketing" to someone else.


Monday, September 10, 2012

Five and Almost 10 With...ME

Since October is going to be a VERY busy and important month, and I'm gathering more interviews and guest blogs, I thought I'd share some information about me today.

1)  What was your first job in timeshare?
Owner Referral manager at a timeshare here in Orlando.

2)  What was the greatest lesson you've ever been taught?
      Life isn't fair

3) Where is your favorite vacation spot?
     London.  I never tire of going there.  And I adored Italy, especially Florence.

4)  If you could change one thing about timeshare, what would it be?
     The whole marketing and sales methodology.

5)  What is your favorite color?
     Yellow.  But blue if we're talking color to wear.