First of, two disclaimers:
1) I am NOT a millennial, no matter how young I like to think I am. I am a baby-boomer.
2) I have NOT employed a research company and spent a fortune coming up with this.
Now then...there's been a LOT of talk lately about what the timeshare industry needs to do to attract millennials. And while it is true that millennials do want some amenities in a timeshare that some older people might not find all that useful, i.e. Wi-Fi, and more electrical outlets, my contention is that when it comes to timeshares, millennials are no different than baby-boomers, Gen Y, or any other nifty name that researchers like to throw around.
So if timeshare developers want to attract millennials and every other buyer on the face of the earth, here are my suggestions:
* under promise, over deliver on everything
* say what you mean, mean what you say
* understand what true hospitality is
* fire anyone caught lying
* use the product yourself
* be truthful in everything you say
* treat people with dignity
* understand what empathy is and hire people who understand and demonstrate it
* limit the product to those who blessed your organization with their trust and money and became owners
* communicate open, honestly and frequently with your owners
* tout the actual features and benefits of the timeshare product and don't focus so much on the benefits of vacation which can be experienced with or without timeshare
* work on the perceived and actual value of the product both on the primary and the resale market
* stop offering incentives for people to come in and listen to a sales pitch, or at least offer incentives tied to the purchase of the product
That's a start...Now, let's go out there and do our very best to insure that timeshare is a desirable product for many years to come for people of all ages!