Monday, June 1, 2015

Bluebell Ice Cream Understands "It"

Lately, Blue Bell Ice Cream has made some mistakes...some of them serious.

However, they maintain a loyal following in part, because of their ability to recognize, fix and move on from those errors.

Take a look at this video clip:

http://wordofmouth.org/blog/wom-tip-223-owning-your-mistakes-is-just-as-remarkable-as-fixing-them/#comment-19748

The difference between Blue Bell and other companies is quite simple:  they don't operate in an us vs. them mindset, they own their mistakes, they talk about them and above all, they are mistakes, they don't have a history of unfulfilled promises, misrepresentation and doing wrong for the consumer.

Lessons to be learned no doubt.  Who is paying attention?

2 comments:

Anonymous said...

There's no video clip there. Something wrong with the link, or maybe you have to be logged in?

Anonymous said...

Oh, the link should probably be
http://wordofmouth.org/blog/wom-tip-223-owning-your-mistakes-is-just-as-remarkable-as-fixing-them/