I did a very casual survey last week. I asked 25 friends and co-workers at my part-time, non-timeshare related job, if they had
ever considered renting a timeshare for vacation instead of booking a hotel
room.
I received only two (2) responses: 1) “I
didn’t know you could rent timeshares” 2) “Timeshares? No, I don’t want to deal with the sales
pitch”
This seems to clearly indicate some basic issues that
timeshare is having…but the good news is that both of those answers are easily
overcome. It just takes getting the word
out there.
If you’ve rented a timeshare on vacation, tell people about
it—assuming you had a positive experience.
Sure, everyone knows that you can book a hotel room, but obviously
people don’t know you can rent a timeshare and more often than not, save money
and get more in terms of amenities, space, luxury, etc.
If you have a timeshare for rent, talk about it…don’t rely
on the resort to rent it for you…I hope that you are NOT doing that as you give
away all of your control and some of your money to the resort. Everyone likes to talk about vacation plans
so if you have a timeshare in a place where someone is going on vacation, don’t
be shy!
As for the dreaded high-pressure sales presentation…I
certainly hope that by now, all timeshare owners know that unless you are
visiting a timeshare on a promotional package OR you accept whatever the resort
is offering as compensation for your time, you do NOT have to attend a sales
presentation, an owner update, a breakfast to talk to owners, or whatever they
are now calling these sales presentations.
The same thing goes for anyone renting a timeshare. Timeshare sales presentations are NOT
mandatory.
The interesting thing is, as I can attest from being in
resort sales for 5+ years, is that far and away, the people who were not
required to take the sales presentation were the most open to finding out more
about timeshare ownership; something that the almost 2,000 resorts in the
United States have been slow to understand.
So, for you timeshare owners who have had your timeshare on
the market for some time, don’t be like the timeshare resorts. Understand the psychology behind this. You may want to offer a “try it before you
buy it” program and list your timeshare for rent.
If you’ve had success renting your timeshare, we’d love to
hear your ideas. If you’ve purchased a
timeshare after renting one, we’d also love to hear from you.
Happy vacationing!
Think about this; If timeshares were good enough, Why would any resort give you a tour and a free breakfast to get you to attend their sales presentation?
ReplyDeleteNatalie: I've been ranting and raving about this for about 12 years now. Without a doubt the silliest way of marketing and selling anything. To say nothing of intrusive and objectionable.
ReplyDeleteWell rather then looking for rental apartment in timeshare one can find extended boutique hotels Manhattan for low budget.
ReplyDelete