These words of wisdom come directly from Beth Rodenhurs, the Senior Vice President of Northwestern Mutual:
How To Succeed In Business
* Adapt willingly to shifting market demand
* Stay true to core values
* Use information to gain an advantage
Here's what she didn't say:
* Ignore shifting market demand under the illusion that your product/service is "better"
* Not understanding core values and slight the customers who have paid to enjoy "exclusive" benefits by allowing anyone with a couple of bucks to enjoy those benefits
* Ignore information and churn out "stuff" that tries to shift attention away from reality
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