Wednesday, March 17, 2010

More ARDA Thoughts On Marketing

Made some new friends/converts (I hope) this morning at ARDA's session on "Finding The Right Marketing Mix."

It seems that some forward thinkers in the industry now not only believe in what I have been preaching for years now, but are actually implemeting some of those ideas.

Actually found a room full of people who agreed with me that the "3/2 for $99 and two attraction tickets" might NOT be the best way to "advertise" your timeshare property with an average price of $20,000.

Things are looking up!

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