Good Morning From Las Vegas!
I'm attending the annual ARDA convention here in Las Vegas. The overall atmosphere is upbeat, although attendence is reportedly down from last year's convention.
I spent about 30 minutes at the "New Marketing Fundamentals" session this morning and although there was nothing "new" about the methods that were discussed, at least to anyone with even a basic "non-timeshare marketing" background, I do see it as a positive that some people within the industry are starting to drop the "we're different/better than other industries" attitude. On the other hand, it took all of 3 minutes for the first speaker to use the word "tour"....more proof that people are still concentrating on old time marketing...touring? Really, how about sales?
There was again a mention of "no one wakes up in the morning and says I want to take a timeshare tour." Of course not...but then again, the industry has not made it fun to take a tour nor easy to buy a timeshare.
Still, this is early on in the convention and I am cautiously optimistic. Stay tuned for further updates.