Tuesday, March 16, 2010

Update From ARDA

Good Morning From Las Vegas!

I'm attending the annual ARDA convention here in Las Vegas. The overall atmosphere is upbeat, although attendence is reportedly down from last year's convention.

I spent about 30 minutes at the "New Marketing Fundamentals" session this morning and although there was nothing "new" about the methods that were discussed, at least to anyone with even a basic "non-timeshare marketing" background, I do see it as a positive that some people within the industry are starting to drop the "we're different/better than other industries" attitude. On the other hand, it took all of 3 minutes for the first speaker to use the word "tour"....more proof that people are still concentrating on old time marketing...touring? Really, how about sales?

There was again a mention of "no one wakes up in the morning and says I want to take a timeshare tour." Of course not...but then again, the industry has not made it fun to take a tour nor easy to buy a timeshare.

Still, this is early on in the convention and I am cautiously optimistic. Stay tuned for further updates.

No comments:

Post a Comment