Monday, August 16, 2010

Not Interested

I sent out an e-mail over the weekend to a local timeshare property in Orlando asking them for 30 minutes of their time to discuss:

a) their website, which contained the "latest" photos of new construction from 2008
b) their blog, which is non-existent
c) their social media strategy, which they don't have

Their answer was typical of companies who just don't want to admit that it is 2010 and the old "bait 'em, hook 'em, take their money" strategies aren't working any longer. I quote "this is just something we're not interested in right now."

Be "not interested" all you want, so long as you understand that your clients and potential clients are really, really interested.

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