Between the talking at the timeshare conferences and the online chatter these days you would think that the people actually running the timeshare industry would have come to some solid realizations and taken the opportunity to do something radically different...that is radically different in the timeshare world.
There's talk about the so-called "new marketing fundamentals" which any first semester college student could easily grasp. Then there's the chatter about some companies looking to "change the tour qualifications." Again, really basic stuff here. If your product is $25,000, chances are that a couple with 2 kids under the age of 8 making $40,000 shouldn't be buying it and more importantly, you shouldn't wasting your marketing dollars on them.
What if all the time, energies and yes, money...timeshare companies are actually paying "thinkers" to come up with these first semester marketing ideas...were spent on actually making the product better, addressing the very real issues of pricing and the resale market and policeing the small, but vocal dishonest sales persons?
Do something about the lying, do something about the pricing, do something about the over-promising and under-delivering issues, do something about the increasing annual fees, do something about the inability to exchange when rentals are readily available, rather than wasting time on "should we OPC, should we tour single men, should we verify income before touring."
In short, do something that will make a significant, positive difference to timeshare owners and potential timeshare owners. Let people buy timeshare, stop selling it to them.
I believe that timeshare is a great product. Let's hope that it can flourish in spite of itself.