Wednesday, December 29, 2010

Cable News Thinking and Traditional Timeshare Marketing

I subscribe to Seth Godin's blog and highly encourage you to. Some time ago, he wrote a post entitled "The Problem With Cable News Thinking" and by way of illustrating, listed these 12 elements:

* Focus on the urgent instead of the important

* Vivid emotions and the visuals that go with them as a selector for what's important

* Emphasis on noise over thoughtful analysis

* Unwillingness to reverse course and change one's mind

* Xenophobic and jingoistic reactions

* Defense of the status quo encouraged by an audience self-selected to be uniform

* Things become important merely because others have decided that they are important

* Top down messaging encourages an echo chamber

* Ill-informed about history and a particular issue

* Confusing opinions with the truth

* Revising facts to fit a point

* Unwillingness to review past mistakes in light of history and use those to do better next time

Seth concluded by stating "If I wanted to hobble an organization or even a country, I'd wish these twelve traits on them..."

"Hobble" is an interesting choice of words for I believe that these 12 traits are evident in the way the traditional timeshare sales and marketing machine operates. Re-red the list with your mindset on a timeshare sales presentation, regardless if you are a consumer or a timeshare salesperson.

Scary, isn't it? Here's to a much less scary 2011 in the timeshare world. Great things are happening! Get involved.

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