Monday, June 13, 2011

What's All The Fuss About?

I recently received an e-mail from a timeshare owner wondering what all the fuss was about.  Specifically, he wanted to know why I, along with other people, were always telling people to not do business with these companies that call, e-mail or send direct mail pieces claiming to have a buyer for their timeshare.

After all, he said, "there are a lot of people who would like to purchase a timeshare that can't afford to buy a new one.  If I have one that I'm not using, why wouldn't I do business with this company?"

To put things in crystal clear perspective, I told him to change the word "timeshare" to the word "automobile" and ask him if he would still be likely to do business with the company who called him out of the blue.

He paused for a second and then said, "Well, no, that doesn't happen."

Very true.  And the reason it doesn't happen is quite frankly, no auto owner would ever hand over $500, $1,600 or even $5 to a company that cold-calls them and tells them that they have someone who wants to buy their car...a car that may or may not even "be for sale."

Why is it that when the word "timeshare" gets thrown into the conversation, rationale gets thrown out?  My guess is that rationale may not have been part of the original equation when the timeshare was originally purchased.

The lesson is this"  Buy a timeshare for the right reason.  Sell a timeshare for the right reason, under the right circumstances.  Educate yourself, open your mind, get involved.

And that's what all the fuss is about.

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