Friday, November 18, 2011

5,500 Attributes vs. 5 Questions

There's a company out there that claims to have a formula based on 5,500 "attributes" of a consumer to then make accurate predictions on the consumer's propensity to purchase a timeshare.

5,500 attributes?  Really?  If there were 50 attributes, I'd be more willing to believe this.  Even 100 attributers.  But 5,500?  That is hard for me to believe.  Especially when I've said from the onset that timeshare marketing is NOT rocket science.

This company has been VERY successful, i.e. very successful in marketing themselves to timeshare resorts around the world and making a ton of money.

I think back to my timeshare selling days when it came down to these five (5) questions:

Do you like the timeshare?
Do you understand how timeshare would benefit you?
If you had a timeshare, would you use it?
Would paying for the timeshare still allow you to live your life?
Would you like to own this timeshare?

Doesn't get much simpler than that, does it?  Gee, I wonder if any of the 5,500 attributes cover "buying today" or "buying from the developer when the same product is available on the secondary market for 30% of the cost"?

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