30 second spots on yesterday's SuperBowl were going for about $3.5 million. There are about 1,500 timeshare resorts in the United States. I'll need a full :60 seconds to tell a really compelling story.
Do the math...if every US timeshare resort coughed up about $5,000 (or roughly twice the cost of the special assessment that DRI recently levied on each of its Popui owners...sorry, I digress) the timeshare industry would be able to reach a huge audience with a positive, truthful message.
Add to that the media buzz that these SuperBowl ads generate and the You Tube replays and we might be able to do some real good.
I'll donate my time to write the thing.
Who's with me?