This should be required reading for every single timeshare developer, Director of Sales, Sales Manager, Salesperson and Marketing Director out there.
- Tell me the truth, the whole truth... I'm already suspicious. If you bend things just the tiniest bit, I'm going to be more suspicious. I'm not putting my money down until I'm comfortable.
- Respect me; respect my time. Don't call me at all hours. If I say, "No," then thank me and hang up. If I've listened to your presentation and I'm not interested, another hour with your closer is only going to irritate me. If you leave me alone, I might come back. If you make me mad, I guarantee I won't be back.
- Make it fun. Ever heard of door prizes? Freebies? Games? Surely there's something you can do to make me want to participate. Locking me in a room with a high-pressure presenter isn't my idea of fun.
- Make it comfortable. My first, and best experience with a presentation started with a low-key tour around the property. We were given time to poke around a suite. We didn't buy then, but we were treated well, and we decided that the next time we had the opportunity, we would buy.