I was honored to attend Interval International's Shared Ownership Investment Conference last week. Even though I couldn't attend all three days due to an existing medical condition, it was good to both catch up with people and take the pulse of the industry.
I was not happy to again/still hear the terms "OPC", "tours", "mini-vacs", "call centers" and "gifts" used to illustrate marketing in the timeshare world. Isn't it time that the industry take the leap from 1980 into 2012 and really understand marketing and the fact that people don't want to be sold, but they absolutely want to buy...5 million iPhone 5s in one weekend illustrates this better than anything I can say.
I was also struck by the fact that the industry knows full well who a "good" timeshare candidate is, but still spends millions of dollars "marketing" to someone else.