In my last post, I discussed that the industry needed to get back to making the timeshare experience exclusive...that is something that could only be experienced by timeshare owners.
The easiest way to accomplish this is to address the rental issue.
I'm not talking about limiting an individual owner's ability to rent their unused timeshare...that is a valuable benefit.
I am talking about putting strict limitations on a resort's ability to rent out inventory to a non-owner...particularly for less than the annual maintenance fees AND enforcing a "one time only" policy...meaning that a non-owner will be able to rent a timeshare once and only once at a specific resort.
And while I feel strongly that the entire marketing paradigm HAS to change, putting prospective owners in a timeshare and giving them attraction tickets for 4 days for $99 accomplishes absolutely NOTHING.
Today's consumers are deal oriented like never before. If a consumer knows that there is no restriction to the number of times they can take advantage of these "deals" without ever buying a timeshare, they'll keep taking advantage of the system. And who can blame them?
Timeshare needs to focus on the differences between a timeshare vacation and a hotel vacation. If resorts continue to make their wares available to just about anyone, for a minimal price, they face some serious issues.
Timeshare can be great for some people. The industry and the individual owners need to "own" the fact---no pun intended---that it's reserved for owners. Relish that, appreciate that and consumers will in fact desire it.