Monday, March 9, 2015

You Can Talk About A Seismic Shift Or Cause It

At how many public symposiums, events, conferences, meetings, etc.  did Apple executives talk about the need to invent "a better portable music system" or a "game changing cellular phone"? How many press releases did they circulate saying that they understood that there was a need to change these things?


They just did it and changed the world forever for the better.

There's a lesson in there.

Contrary to what everyone says, it doesn't take everyone to "be" a seismic shift.  It takes executives and leaders at one company to cause a seismic shift.  Not everyone at every other company has to get onboard at the outset, but if the shift is needed and results in a better way, there's really only two with the seismic shift or get buried by it.

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