At how many public symposiums, events, conferences, meetings, etc. did Apple executives talk about the need to invent "a better portable music system" or a "game changing cellular phone"? How many press releases did they circulate saying that they understood that there was a need to change these things?
They just did it and changed the world forever for the better.
There's a lesson in there.
Contrary to what everyone says, it doesn't take everyone to "be" a seismic shift. It takes executives and leaders at one company to cause a seismic shift. Not everyone at every other company has to get onboard at the outset, but if the shift is needed and results in a better way, there's really only two alternatives...help with the seismic shift or get buried by it.