Lately, Blue Bell Ice Cream has made some mistakes...some of them serious.
However, they maintain a loyal following in part, because of their ability to recognize, fix and move on from those errors.
Take a look at this video clip:
The difference between Blue Bell and other companies is quite simple: they don't operate in an us vs. them mindset, they own their mistakes, they talk about them and above all, they are mistakes, they don't have a history of unfulfilled promises, misrepresentation and doing wrong for the consumer.
Lessons to be learned no doubt. Who is paying attention?