Monday, June 1, 2015

Bluebell Ice Cream Understands "It"

Lately, Blue Bell Ice Cream has made some mistakes...some of them serious.

However, they maintain a loyal following in part, because of their ability to recognize, fix and move on from those errors.

Take a look at this video clip:

The difference between Blue Bell and other companies is quite simple:  they don't operate in an us vs. them mindset, they own their mistakes, they talk about them and above all, they are mistakes, they don't have a history of unfulfilled promises, misrepresentation and doing wrong for the consumer.

Lessons to be learned no doubt.  Who is paying attention?


  1. There's no video clip there. Something wrong with the link, or maybe you have to be logged in?

  2. Oh, the link should probably be