Thursday, July 30, 2015

This Is Still Considered Marketing in 2015

This is an actual ad for an Assistant Director of Marketing for a major timeshare developer (company name and location redacted):


Are you a vacation ownership/timeshare superstar? Have you been in the business for a while but still waiting for your opportunity to run your own operation? The Assistant Director of Marketing position is an accelerated training program to get you there in less than 12 months! NAME REDACTED a leader in the vacation ownership industry is looking to fill this position in LOCATION REDACTED. This site has over 500 units and includes managing Inhouse, OPC, face to face package sales, lead generation, day drive tour production and welcome center management.

Position Summary:
Responsible for overseeing the day to day activities of the Marketing department. Must be able to drive production for all Marketing programs (OPC, vendors, owners, samplers, renters and exchangers). Main focus will be on creating new business for frontline tour flow and overall growth. Also responsible for ensuring compliance with established policies, procedures, and systems.

What jumps out to me and probably to you as well is that the very first "marketing program" they mention in the second paragraph is OPC.

It just boggles my mind that in 2015 a major timeshare developer...OK any timeshare developer would still think of OPCing as way of marketing their product.

Has NOTHING been learned from all the studies of the "cherished millennials"?

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