Five and Almost 10 With...David DeShaw

Today we meet David DeShaw, CEO of Owners' Exchange (more on that soon) and Advisory Board Member of the National Timeshare Owners Association.

>What was your first job in timeshare?
Resort Manager 

>What was the greatest lesson you've ever been taught?
Honest communication is the key to having high owner satisfaction 

>Where is your favorite vacation spot?
Cabo San Lucas

>If you could change one thing about timeshare, what would it be? 
Don’t pay retail! Get all owner’s and consumers to use Owner’s Exchange before purchasing from another resource.

>What is your favorite color?
Blue

Have you noticed just how popular the color BLUE is among people in timeshare?

If you know someone who you'd like to see featured here, or would like to be featured yourself, drop me a line at lisa@timeshareinsights.com.
 

This Is Still Considered Marketing in 2015

This is an actual ad for an Assistant Director of Marketing for a major timeshare developer (company name and location redacted):

JOB DESCRIPTION

Are you a vacation ownership/timeshare superstar? Have you been in the business for a while but still waiting for your opportunity to run your own operation? The Assistant Director of Marketing position is an accelerated training program to get you there in less than 12 months! NAME REDACTED a leader in the vacation ownership industry is looking to fill this position in LOCATION REDACTED. This site has over 500 units and includes managing Inhouse, OPC, face to face package sales, lead generation, day drive tour production and welcome center management.

Position Summary:
Responsible for overseeing the day to day activities of the Marketing department. Must be able to drive production for all Marketing programs (OPC, vendors, owners, samplers, renters and exchangers). Main focus will be on creating new business for frontline tour flow and overall growth. Also responsible for ensuring compliance with established policies, procedures, and systems.

What jumps out to me and probably to you as well is that the very first "marketing program" they mention in the second paragraph is OPC.

 

 

 

 

 

 

It just boggles my mind that in 2015 a major timeshare developer...OK any timeshare developer would still think of OPCing as way of marketing their product.

 

 

 

 

 

 

 

 

 

 

 

 

 

Has NOTHING been learned from all the studies of the "cherished millennials"?

Five and Almost 10 With...Joe Nahman

Today we meet Joe Nahman, CEO of RMC Resort Management in South Carolina and an Advisory Board Member of the National Timeshare Owners Association.

 

1.  What was your first job in timeshare?

      Property Manager

 

2.  What was the greatest lesson you've ever been taught?

      People may forget what you say or what you do, but they will never forget how you make

      them feel.

 

3.  Where is your favorite vacation spot?

      Hilton Head Island

 

4.  If you could change one thing about timeshare, what would it be?

     Create an industry standard transfer process that made it virtually impossible for owners to

     be taken advantage of.

 

5.  What is your favorite color?

     Cobalt blue

 

If you'd like to be featured, drop me a line at lisa@timeshareinsights.com