Dear bigwigs and not so bigwigs, I hope that at least one of you answers this letter, even anonymously.
Here’s the question: Why do timeshares in the secondary market have such low value compared with the original purchase price?
Let us assume that Joe and Mary purchase one of your timeshares for $20,000. They use it annually and pay all the maintenance fees, even when you increase them. 10 years go by and they don’t want it any longer. They are disheartened to find out that similar timeshares have only managed to sell for $1,500.
Joe and Mary will now do one of three things; a) they’ll fall prey to a scammer who will promise that they can sell it for $20,000 because its real estate, for a $6,000 upfront fee, b) stop paying the annual fees and be faced with a foreclosure and everything that goes along with it when you start legal proceedings or c) end up selling the timeshare for only $1,500. All three of these options will have the effect of negating the positive experiences Joe and Mary have had vacationing and you can bet that they will not be recommending timeshare to anyone.
You, on the other hand could have offered to buy back Joe and Mary’s timeshare for $15,000 (actually you could buy it back for $20,000, but I’m feeling generous today) and turn around and sell it the following day for $30,000 as that is what you’re charging now. There has been no depreciation on the timeshare because Joe and Mary faithfully paid what you billed them every year and you maintained the unit and the resort...you did, didn’t you?
Joe and Mary will not fall prey to any scammers now, because there’s no need for them to even exist. Joe and Mary feel good about their purchase and their years of vacationing at timeshare resorts and are likely to recommend this way if vacationing to their friends and family.
Why don’t you do this???