My collegue Dave Thackeray over in the UK asked me for my thoughts on what the biggest challenges the timeshare industry faces today.
Here are my answers:
1) Seriously dealing with the fact to the average non-timeshare owning consumer, "timeshare" is still less than a trustworthy word.
2) Cracking down on the ever increasing number of scams and boarderline scams, preying upon the lack of education, fear and ignorance of some timeshare owners.
3) Seriously addressing the entire "new" vs. "used" timeshare issue, including some easy to understand value propositions for the product and the lifestyle.
4) Spreading the good words about timeshare in an honest and believable way and developing a believable and comprehensive outreach program...enough already with the outdated thinking that "timeshare is not a sought after product"...nonsense, vacations are indeed a sought after product (or experience) and so too can timeshares.
What are your thoughts?