My collegue Dave Thackeray over in the UK asked me for my thoughts on what the biggest challenges the timeshare industry faces today.
Here are my answers:
1) Seriously dealing with the fact to the average non-timeshare owning consumer, "timeshare" is still less than a trustworthy word.
2) Cracking down on the ever increasing number of scams and boarderline scams, preying upon the lack of education, fear and ignorance of some timeshare owners.
3) Seriously addressing the entire "new" vs. "used" timeshare issue, including some easy to understand value propositions for the product and the lifestyle.
4) Spreading the good words about timeshare in an honest and believable way and developing a believable and comprehensive outreach program...enough already with the outdated thinking that "timeshare is not a sought after product"...nonsense, vacations are indeed a sought after product (or experience) and so too can timeshares.
What are your thoughts?
3 comments:
Hi! Lisa,
I am glad to see you have joined ShareTime. I hope you will be able to change bad image of the industry.
Regarding your challenge to improve people's impression toward the industry, I would like to say a few things.
I am actually disappointed that timeshare industry has been of little help or support for the tsunami disaster in Japan. Only SPG showed how the owners can donate using their points, which is explained on Starwood's facebook.
While most of the developers have sold lots of timeshare products against Japanese customers, they haven't even mentioned any sympathetic words.
I just wanted to say this to know how you feel about this matter.
Thank you for your taking time.
Makoto Naganuma
An excellent point and I thank you for bringing it up. I'll post something on Facebook and Twitter this morning about Starwood and issue a challange to all other timeshare companies.
Hope you are well.
Lisa,
I really appreciate it. Thank you for your kindness.
The earthquake was the biggest one I have ever experienced. Fortunately, my hometown was not damaged at all without the salt water nearby. As shown on TV and Youtube, that tsunami was terrible and left us a nightmare!
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