If you haven't yet read Guy Kawasaki's "Reality Check", I encourage you to do so. I've said for years now that timeshare marketing, advertising, selling and public relations is NOT rocket science. And that is said with the greatest respect for marketing, etc. professionals..I myself have a BA in Marketing and spent years in advertising.
The one thing that is holding this industry back is the continued, insistant belief that timeshare is different and that the rules don't apply.
Here are some gems from Mr. Kawasaki, who as the former Apple Mac evangelist, knows a thing or two about product adaptation, building a loyal following, etc.
Sell, don't enable buying For most organizations the best lead generation methods are seminars, presentations by company executives and schmoozing.
Give less information Perhaps if people are given more information, it's harder for them to kid themselves. (NOTE from me...this is NOT the same as lying.)
Cut the hype Underprominsing and over delivering is the way to go.
Enable test drives Do whatever it takes to enable people to download a trial version of your software, use your Web sie, drive your car, eat at your restaurant or attend your church service.
How can you use this information? Are you already using it? Who are the timeshare mavericks out there? We want to hear from you.