Friday, March 7, 2014

3 Ways To Succeed In Business-And 3 Ways To Not

These words of wisdom come directly from Beth Rodenhurs, the Senior Vice President of Northwestern Mutual:

How To Succeed In Business

*  Adapt willingly to shifting market demand

*  Stay true to core values

*  Use information to gain an advantage

Here's what she didn't say:

* Ignore shifting market demand under the illusion that your product/service is "better"

*  Not understanding core values and slight the customers who have paid to enjoy "exclusive" benefits by allowing anyone with a couple of bucks to enjoy those benefits

*  Ignore information and churn out "stuff" that tries to shift attention away from reality

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