Why No Advertising?

Have you ever considered why there are no advertisements for timeshare on any media outlets?  All other businesses use mainstream marketing methods and timeshares are a multi-billion dollar industry. So, why is it that they don’t market their products anywhere, instead choosing to rely on OPCs and mini-vacations that don’t mention the benefits of the timeshare?  This is of course followed up by high pressure sales tactics where consumers are given the choice between buying today or not buying at all because of some bogus ‘today only’ price.

Surely it can’t be because timeshares are any more ‘dangerous’ to the public than the litany of drugs with unintended side effects ranging from headaches to ‘your head may explode rendering it incapable of being reattached’ that it’s impossible to avoid when watching TV.

And more than one of those nifty ‘get out of your timeshare’ outfits are buying up radio and TV time with a vengeance.

Could it be that given the opportunity to truly think about the timeshare, the consumer would realize that there is absolutely no value proposition to it?

What do you think?