Wednesday, June 24, 2020

Who Buys A Timeshare?

Even though I was a timeshare salesperson for 5 or 6 years a very long time ago, I continue to be baffled by what I assume are relatively normal people who willingly hand over their credit card for a $20,000+ timeshare after a 3 hour high pressure sales pitch, for which they’re getting a theme park ticket. 

Then there are the ever increasing number of timeshare owners who pony up thousands of dollars upfront to a company that “promises” to get them out of their timeshare contract, despite the fact that these promises are as empty as those made by the timeshare salesperson. 

One of my followers on Facebook offers his thoughts on the subject. 

I reiterate that these are HIS thoughts, not mine, although I have to admit much of what he says rings true. 

Having sat through (and surreptitiously recorded) several “3 -4 hour timeshare sales pitches; the mystery is “why would anyone sit through bla bla bla ?”

The answer lies in “selection”. First the selected “rubes” are asked to produce a valid credit card or debit card as a form of ID along with a picture ID such as a driving license. No one with an IQ above a plank of wood does that “prior” to a pitch. So the process of “qualifying” weeds out the intellectual or intelligent. 

The second step is the “rube” does not have sufficient common sense to simply say “ no thank you” get up and leave. 

The third step is the monkey math. Timeshare salesmen/women are schooled in monkey math and how to defeat / by dividing and separating Mr & Mrs. NLP ( Neuro linguist Programming) is the manipulative language and phrases used to trap and close sales of worthless timeshare.

For the most part - the timeshare pitch relies on disguising the fact that customers are locking themselves into an agreement to pay annual (rising) maintenance for either a club term (usually 20 years) or for life. 

On top of that customers are paying thousands of dollars to join the arrangement. 

Customers need to know that ALL resorts rent out like regular hotels, ALL resorts are available to book without contracts. 

There are no additional benefits or special treatments for owners of timeshare other than the abuse of paying maintenance and other fees. 

Fourth step - hard pressure close - using “if you don’t like it - you can cancel it”. However one must cancel it using the strictest of conditions. Triple crossing the T’s and Quadruple dotting the I’s. Rubes are simple folk. 

The key ingredient is that cancelling must be done in a specific window of time in a highly specific manner. 

Exit companies work on the same principles as the other timeshare sales companies. “Anyone dumb enough to buy a timeshare will be dumb enough to pay upfront for an exit!”  

Thoughts?  Respectful comments are welcome. 

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