Monday, August 10, 2020

Surprise! An Almost Pleasant Timeshare Pitch

Our Guest Post today is from Don from Kentucky  

I was pleasantly surprised by his recap...not at all the high pressure sales pitch I was expecting! Are the developers finally changing, or is this an anomaly?


Good evening, before I go into the presentation we received today, I should give some background on how we got there. My wife's mother and father are owners with Bluegreen. They're becoming rather poor in health and can't travel very far. So, each Christmas, they give both our family and my sister-in-law's family some points to use at our leisure. They've been owners for about 15 years with Bluegreen. They were very excited when they first bought, and have "upgraded" several times, buying more points & deeds. Over the course of time, they've grown weary of the yearly maintenance fees and have repeatedly said that they wish they'd never bought in. But I think they do enjoy the resorts and allowing us to use them. 

The setup: We booked a room with our gifted points at the Tradewinds resort in St. Petersburg, Florida. A couple of days before we were to leave, we got a call from the resort (actually from Bluegreen) asking if we'd be willing to sit through a "2 hour presentation on ownership," receiving 6 nights at one of their resorts as well as a $100 gift card. Also, my in-laws would receive a credit to their account or a special gift of some sort. 

The open: We were welcomed in with compliments and free coffee and earnest but horribly awful small talk. Everyone, thank goodness, was masked. When you can't see someone's face, it's hard to get a read on true sincerity, but they seemed genuinely happy and enthusiastic, even if they were trying a bit too hard to sell it. We were taken one couple at a time to a small conference room where we were addressed as a group (socially distanced & masked, of course) by a very smooth-talking South African gentleman who truly knew his presentation. Funny thing, he told us the best way to make this portion of the presentation shorter is to respond quickly to his questions; then he proceeded to give us the answers to the questions he asked. We were shown "the math" that "proved" that even with maintenance fees, owning an average amount of timeshare points could save the average couple almost $60,000 over the course of 20 years if they vacation a few times each year (inflation adjusted, of course). We were then shown a couple of cheesy, over-the-top-with-happiness videos with some owner testimonials that were about 3-5 minutes each.

The prep: We were each assigned a sales rep who took us to a desk upstairs in the "closing area." We were asked where we liked to vacation, and how much we usually spent on the room, etc. then were provided with a printout of how much we'd spend over the next several years on vacations. Then we verbally discussed how much could be saved by becoming Bluegreen members, including a "today only" offer to not only have points to use at any Bluegreen or RCI property, but also to become instant "Gold level" owners and be able to get a discounted rate anywhere in the world through a partnership with a hotel chain. We'd only pay $79, $89, or $99 per night for suites in those hotels or for extra rooms in Bluegreen properties. 

The tour: Whle the "managers" (read: CLOSERS) worked on a "customized package" for us based on our preferences, our sales person gave us a tour of this property. We really didn't need a tour, we've been here a few times already and knew our way around. It's truly a great resort and really doesn't feel like a lot of "timeshare-ish" places we've been. At any rate, it was required and our sales guy, Roy, was fantastic. In fact, I think we may actually become friends. 

The "Close": When we got back to the closing area, there was a specialized offer waiting for us. I will give credit to the Manager, Mr. Wild; He realized we would inherit points from my in-laws eventually and told us flat out that he was going to suggest the smallest package available, just so we had our name attached to their account. This would instantly boost all of us to "Gold" status and give us an extra month to make reservations, and a few other concessionary perks. It was for 7,000 points every other year. The cost would be $202 per month for 20 years, and yearly maintenance halved and shared with the folks of about $400 per year. Mr. Wild was very straight forward and really did tell it like it is. He was brutally honest. We passed on the offer and explained that I was trying to get a business off the ground and really couldn't afford any extra expenses. He said that he understood and asked what we'd be comfortable with. A good close. I told him that anything much over $75 per month would be a little too steep at this point (knowing full well they couldn't approach that and we'd be on our way to enjoying the beach). Mr. Wild asked us to give him a minute. He came back with a brochure that was designed to get current owners to upgrade. It was $849 and it basically granted "Gold" status for an entire year for any resort we wanted to use as often as we wanted to see the benefits of ownership. We again declined and parted ways, but there was no real "HARD SELL" like we've seen in the past. But, the closes were effective. I trained sales people for many years, and if I could have gotten my trainees to give the benefit, show the price, and ask for the sale like these guys did, I'd have been a legend in the sales training world. 

All these things being said, the sales staff was very courteous and not argumentative or pushy at all. Yes, they truly expected you to buy something, but that is not a bad quality to have as a salesperson. I have had truly bad experiences with sales people, timeshare people specifically, even at Bluegreen. They're very pushy and sometimes resort to making you feel like an idiot in order to get the sale. This was totally (and somewhat surprisingly) not the case with this group. 

Our main problem with becoming owners is that not only that it's an extra expense at a time when we're in transition and navigating a pandemic (and also need foundation repair, a new deck, and new siding). It is also the fact that you truly OWN it and have to continue paying for it regardless of whether you still love it years into the future. I don't think it's a bad investment at all...if you use it to its full advantage and don't overspend (and nothing in your life changes).

In my opinion, buying into a timeshare is a lot like getting a tattoo. You'd better be completely sure it's what you want, where you want, and how you want it to look, because you're stuck with it. And usually getting one tattoo leads to one of 3 possible future outcomes: you love it, keep it, and are glad you got it; you hate it and have to continue to live with it because it's permanent; or you end up spending more money on it...either loving it so much you want more, or hating it so much you pay somebody to try and get rid of it, and they usually do a crappy job of it. 

At any rate, we got a hundred bucks and a 6-night future stay out of the presentation (yes, there are some complicated hoops to jump through to actually take the trip, but that's another story for another day). Also, as a side note of compliment to this sales team, I've been to probably 6 or 8 of these sales presentations. This is the VERY FIRST TIME I've actually left within the time frame laid out when being asked to attend. They asked for 2 hours and we were out of there in about 2 hours and 15 minutes. Usually, it's at least 3 or 4 hours, and once it was close to 6!

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