Wednesday, June 16, 2010

Rethink Advertising Strategy

As my regular readers know, I live in the Orlando area where timeshares are found every three feet, or maybe it just seems like that.

Anyway, I drive past a timeshare twice a day which has a large sign out front; the kind with the lights that spell out a know what I mean.

Yesterday I noticed that the sign was "advertising" the new commission structure in an apparant effort to recruit sales reps.

Now, I don't know about you, but if I was vacationning at this resort, pulled in, saw the sign about the new commission structure, I'm not real sure I'd be eager to sign up for a sales presentation.

I think their advertising/promotion strategy needs a rethink.

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